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www.wilkinsonread.co.uk 16 info@wilkinsonread.co.uk

advantage of lower costs, but it also means that firms can leave areas such as IT to companies with

specific expertise, rather than attempting to bring that expertise in-house.

Ultimately, embracing technological change and innovation in models of pricing and service delivery

will leave firms in a better position to capitalise on the opportunities that will present themselves

over the next three to five years. By taking a proactive approach to these issues, firms will be better

able to react to developments beyond their control.

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