Last year's best client can introduce you to this year's best client...
...If only you knew how to ask
The one cost GUARANTEED to be more expensive than business development is the absence of it
"Will I be okay... once everything goes back to normal?"
No-one is going to be just ‘okay’. After a crisis it is unlikely a market holds steady at exactly where it was. There are no facts to expect ‘normal’ to look as it did before.
"There will be winners and losers"
Make sure you win with Wilkinson Read by undertaking a data-based review of your current network of connections. We use the award-winning Rainmaker PRO technology to produce projected revenue insights that forecast financial outcomes for your business development activities. This ensures your success by ensuring you make profitable business development decisions.
Improve your business development results by technology.
The benefit case of Rainmaker PRO:
Investigate your rainmaking-to-revenue
Rainmaker PRO appraises the future fees potential of all new connections. It reveals bespoke insights that can focus on: individual solicitors, individual niches, distinct departments, specific sectors or any combination of solicitors, departments and offices within a practice.
Evaluate your succession planning
Rainmaker PRO replicates the ‘A’ player habits and methods from leading rainmakers. These habits support the ‘B’ players develop enabling the practice to progress its own talent to the highest standard possible. Bespoke reporting compares outcome across solicitor, niche and sector.
Develop ‘A Practice’ approach
Rainmaker PRO delivers consistency into the management of referral marketing actions. It delivers future fee earning organisation and standards by its unique use of a common rainmaking language. This enhances partner meetings and through this common language, a common measurement system makes sense.
Build your rainmaking environment
Rainmaker PRO supports you to implement a scalable rainmaking model into the practice. Without process and procedure, as well as a measurement system isolating results, it can be hard to progress. Use the rainmaking tools provided to implement your bespoke programme.
Suitable for every firm
RainMaker GO: half day introductory workshop
- Kickstart your post pandemic business development thinking.
- On-line half day workshop.
- Produces a SWOT report of your current rainmaking status.
RainMaker REBOOT: 90-day programme
- Accelerate your post pandemic business development actions.
- Hybrid programme of online workshops, 1-2-1 coaching and bespoke reporting.
- Produces a strategic post pandemic plan to improve your rainmaking status.
RainMaker PRO: 12-month programme
- Identify where the profit comes from and embed your rainmaking goals
- Hybrid programme of online workshops, 1-2-1 coaching and bespoke reporting.
- Create ongoing rainmaking habits and rainmaking actions.
Our most popular programme
RainMaker REBOOT 90-day programme.
“Even during this crisis, you are only 1° of separation from your market place.”
– J. Robert Spence
The Firm
Your RainMaker REBOOT report evaluates strategy by creating a synopsis of potential rainmaking outputs that support the Firm appraise the existing contact network and existing referral approach.
Individual Lawyer
Your RainMaker REBOOT report interprets your network by a review of your existing rainmaking connections supporting you to analyse your business development performance.
What are the critical rainmaking actions you need to take over the next 90-days?
How we deliver
RainMaker GO, RainMaker REBOOT and RainMaker PRO are all accessible through a combination of online calls, workshops, 1-2-1 coaching and bespoke reporting so whether you and your teams are working remotely or on site, everyone can get involved.
Rainmaker REBOOT And PRO consist of group and individual interactions.
For the Individual
The RainMaker analysis is an interpretation of individual pre-existing rainmaking connections. It supports the solicitor to enhance their business development performance and is integrated with a 1-2-1 Zoom on-line coaching programme.
For the Group
The RainMaker reports evaluates current strategy by creating a synopsis of potential rainmaking results available. This supports the Group in the process of appraising the existing contact network and referral approach.
Individual on-line rainmaking coaching is booked in via electronic calendar and these sessions utilise the analysis in the Attorney Coach Report.
Proven track record
With Wilkinson Read you have proven expertise walking by your side.
To date we have walked over 60 partnerships through their business development journey.
Right now, you have to know what is really going on in your firm to make the right strategic decisions.
Our Rainmaking Coach
Holding a Certificate in Education, Ex-Coutts Bank Strand rainmaker coach Bob Spence is our programme lead.
In 2020 Bob delivered on-line business development skills for the UK DIT, British Embassies in Warsaw, Bratislava, Prague, Budapest and Bucharest and the UK Northern Powerhouse.
These are the benefits to your firm
Review of rainmakers
Rainmaker technology helps the individual attorney, and the practice as a whole, analyse business development performance. The 5next algorithm calculates a bespoke assessment of the potential output of current rainmaking behaviour. This supports the commercial interpretation of the current rainmaking plan and existing connections.
Calculate your network value - Connection evaluation
Rainmaker technology organises your current rainmaking connections. A system of algorithms produces a bespoke rainmaking report evaluating the existing and potential of the contacts you already possess. This enables you to generate a financial estimation of the value of this existing network.
Project your rainmaking potential
Rainmaker technology appraises the future fees potential of all new connections. It reveals bespoke insights that can focus on: individual attorneys, individual niches, distinct departments, specific sectors or any combination of attorneys, departments and offices within a practice.
Identify your rainmaker requirements
Rainmaker technology reviews existing results to determine the most profitable behaviour. (Results are one thing, but finding the best way to get them is another). If you fail to establish ‘best practice’ it makes it difficult to improve your rainmaking performance.
Install rainmaker behaviour
Rainmaker technology supports attorney and practice develop new rainmaking behaviour.
Through online and offline engagement it focuses on the habits that build the successful rainmaker. Monthly insights with quarterly reporting engage attorneys with specific referral marketing methods that develop their practice.
Create rainmaker habits
Rainmaker technology helps you determine and dominate your referral marketing objectives. Its unique algorithm maps a cycle of successful rainmaking habits into your engagement strategy and ensures your rainmaking focus is where your potential fees are likely to be sourced.
A Rainmaker Case Study
Location: North of England
Timescale: January 2020 through to December 2020.
How it started:
- A £12.6 million turnover practice.
- 11 existing rainmakers generated 72% of the referred work.
What happened:
- From January 2021 the figure of 11 was increased to 37.
- Increase of revenue Q3 and Q4 2020 was 9% above target.
- Increase of WIP Q1 2021 is on target for a 17% increase.
*These increases are through referral-based marketing only. They do not include work from existing clients. They do not include work through existing partnerships with estate agents.